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在知识和信息经济时代条件下,装备制造产业竞争集中体现在企业营销信息化建设方面。开展基于数据库建设条件下的营销信息化建设,对数据库信息的分析、整理和应用,可以实现对用户需求的准确把握,对市场信息的敏锐洞察和后勤服务的保质保量。由此得出,开展营销信息化建设具有新竞争时代特色条件下的理论价值和现实意义。
In the era of knowledge and information economy, equipment manufacturing industry competition concentrated in the construction of enterprise marketing information. To carry out the construction of marketing information based on the construction of the database, the analysis, collation and application of the database information can achieve accurate grasp of the user needs, keen insight into market information and the quality and quantity of logistics services. Therefore, it is concluded that the construction of marketing informatization has the theoretical value and practical significance under the conditions of the new competitive times.